We are a cultural association

Chris Morgan. Oliver Klose. Casale 2025.

Do What They Love

Oli and Chris are longtime friends united

by three great passions:

Good wine, good food – and the joy

of being together.

From their friendship grew more than just

an idea – it became a mindset:

Do What You Love.

 

A statement against the rush of everyday life.

For real moments. For deep, honest enjoyment.

For design that invites you to slow down –

and breathe.

 

This isn’t a coincidence. It’s who we are.

A reflection of what we believe in.

As unique as the wine that bears our label.

As genuine as our friendship.

As full of life as every shared evening around

the table.

 

Do What You Love isn’t just a name.

It’s an invitation.